Empowering Rural Women: Government Launches 3-Month National Entrepreneurship Campaign to Drive 'Lakhpati Didi' Mission
The extended initiative under DAY-NRLM aims to upskill 5 lakh SHG women, promote digital e-commerce adoption, and build self-sustaining rural enterprises.
The Ministry of Rural Development has officially launched the second phase of its landmark 'National Campaign on Entrepreneurship' under the flagship Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM). Running over a focused three-month period through November 21st, the nationwide initiative is designed to accelerate rural women’s enterprise development and directly advance the government’s ambitious vision of creating 6 crore (60 million) 'Lakhpati Didis'.
Overview of the Lakhpati Didi rural empowerment framework.
Strategic Core Focus Areas
Comprehensive Skill & Enterprise Growth: Cultivating entrepreneurial skills among Self-Help Group (SHG) members across both agricultural and non-farm livelihood verticals.
Capacity & Cadre Building: Strengthening localized community enterprise cadres to deliver continuous ground-level mentoring, business advisory, and technical guidance.
Formalization & Governance: Transitioning informal rural ventures into structured micro-enterprises through formal registration and robust governance practices.
Digital & E-Commerce Onboarding: Driving the adoption of digital financial tools and integrating rural micro-enterprises into mainstream e-commerce marketplaces.
Expanding Producer Networks: Scaling the operational capabilities, governance, and membership base of Producer Groups and Producer Enterprises across key sectors.
Key Campaign Deliverables & Impact Targets
| Target Area | Projected Outcome |
|---|---|
| Community Cadre Orientation | 50,000 community cadres trained |
| Entrepreneurship Upskilling | 5,00,000 (5 Lakh) SHG women upskilled |
| Youth & Household Mapping | 5,00,000 (5 Lakh) adolescent girls registered |
| Enterprise Formalization | 50,000 rural businesses formalized |
| Producer Group Expansion | 2,00,000 (2 Lakh) new members onboarded |
| Agro-Ecological Transition | 20,00,000 (20 Lakh) women adopting eco-friendly farming |
| E-Commerce Integration | 25,00,000 (25 Lakh) SHG members connected to digital market platforms |
Fostering Sustainable Economic Self-Reliance
By establishing an end-to-end support system—from skill training to e-commerce access—the Ministry aims to transform home-based informal operations into resilient, self-sustaining businesses capable of generating long-term income and local employment opportunities across rural India.
